Consumers across demographics in India are prioritizing their finances and becoming more savings oriented, a year after covid, KPMG said in a report.More than 50% of those surveyed said they had started investing more in saving instruments post-pandemic; close to 70% of the respondents across all age groups in India are concerned about their future finances as against 49% globally, KPMG said in its 2020 Me, My Life, My Wallet India survey findings.“The unexpectedness, scale and severity of the global pandemic has led to increased anxiety about personal finances across all demographics.
Especially for youths who were just making their foray into the job market, lack of prior work experience (and therefore savings) combined with the severely.