McDonald’s restaurants opened their doors in Moscow once again on Sunday under new Russian ownership and a new name, “Vkusno & tochka,” which translates as “Tasty and that’s it.” Here’s what we know: The famous Golden Arches have been taken down and replaced with a new logo, resembling a letter “M,” comprising two fries and a hamburger patty against a green background.
Chief executive Oleg Paroev said the new company had settled on the new name – a closely guarded secret – only the day before the launch.
There was some speculation on social media about how best to translate the new name into English. “Tasty and that’s it” was broadly adopted, although another suggestion was: ‘Tasty.
Full stop.’ Read more: McDonald’s, Pepsi and Uniqlo continuing operations in Russia despite Ukraine invasion “Vkusno & tochka” reopened on Sunday in Pushkin Square in what was McDonald’s first restaurant in Soviet Moscow in 1990, when it sold as many as 30,000 burgers, but the queue outside the restaurant was much smaller than three decades ago.