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Rishi Sunak: 'The pandemic taught us the beauty sector is essential'

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www.telegraph.co.uk

reflecting on the last year, when salons and beauty services were considered ‘non-essential’. ‘The beauty industry provides something that is quite hard to be measured in a financial spreadsheet,’ he adds. ‘It’s different to that – it’s esteem, it’s self-confidence, it’s a sense of well-being.

That’s what the people in this industry provide for our society.’It’s true that the well-being impact of beauty can’t be underestimated.

In its Effects of Personal Care Services on Mental Health & Wellbeing report from April 2021, the British Beauty Council noted that ‘there is now significant global evidence that touch therapy, as well as massage, can have a significant effect on reducing mental health problems.

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