reflecting on the last year, when salons and beauty services were considered ‘non-essential’. ‘The beauty industry provides something that is quite hard to be measured in a financial spreadsheet,’ he adds. ‘It’s different to that – it’s esteem, it’s self-confidence, it’s a sense of well-being.
That’s what the people in this industry provide for our society.’It’s true that the well-being impact of beauty can’t be underestimated.
In its Effects of Personal Care Services on Mental Health & Wellbeing report from April 2021, the British Beauty Council noted that ‘there is now significant global evidence that touch therapy, as well as massage, can have a significant effect on reducing mental health problems.