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Regulator says Australia must address Google ad dominance

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CANBERRA – A lack of competition for Google and a lack of transparency in the digital advertising supply chain needed to be addressed because they were impacting publishers, advertisers and consumers, Australia’s competition watchdog said on Thursday.

The Australian Competition and Consumer Commission released its interim report on its inquiry into the Google-dominated digital advertising services industry in Australia that is worth 3.4 billion Australian dollars ($2.6 billion) a year.

The industry allows advertisers to buy access to consumers’ eyeballs almost instantaneously through an automated bidding process, flashing up products that supposedly align with the individual consumers’ personal interests.

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