₹38,319 crore as of February, this includes toilet and bathroom cleaners, skin cleansing, floor cleaners, sanitizers, according to estimates by researcher Kantar.
Between March and May, the category registered an encouraging 24% growth year-on-year, Kantar said in a report.The pandemic has also lifted adoption for small categories such as hand sanitizers and surface disinfectants.Click here to read the Mint ePaperMint is now on Telegram.