QVC as a TV home shopping juggernaut has long pushed the sales needle with celebrity chefs like Wolfgang Puck, Rachel Ray and Martha Stewart getting shoppers to lean in with their credit cards to buy their latest pots and pans and kitchen utensils online.
But knowing self-isolating TV viewers are far less likely to shop at the local mall during the pandemic, QVC has opted for a more laid back original culinary and travel show to livestream on its digital platforms.