coronavirus pandemic?Think again, a federal advertising campaign worth a total of $850,000 is urging Canadians. Trudeau urges compassion amid worsening coronavirus cases in Christmas message The advertising campaign began targeting Canadians online in November and is set to continue until March 2021, with efforts ebbing and flowing to coincide with periods when officials expect more Canadians will be considering travelling.For example, the campaign launch in November targeted snowbirds.“Elements of the campaign were released in November when older adults typically consider travelling down south,” Global Affairs Canada spokesperson Jason Kung said in an email.“The campaign leverages both earned and paid media on various digital platforms,.