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‘This is a huge loss’: Director of Craft N.S. says 60% of crafters seeing drop in sales
But transitioning to online for crafters is more difficult than people might imagine, according to Rachel de Conde, a ceramic artist, and member at Craft Nova Scotia who’s based outside of Stewiacke, N.S.“Building an online presence takes a lot of years to do,” said de Conde.“People use Instagram and Facebook a lot for establishing a presence where they can get their images out in front of people in different ways. But the algorithms for Facebook and Instagram have changed a lot.