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Aunt Jemima brand to change name and remove image from packaging in move toward ‘racial equality’
CHICAGO - Aunt Jemima syrup, pancakes and other products are getting a new name and logo amid criticism that its branding perpetuates a racist stereotype.Quaker Oats, a subsidiary of PepsiCo, has owned the 131-year-old Aunt Jemima brand since 1926. It announced Wednesday that the company recognizes that "Aunt Jemima's origins are based on a racial stereotype.“The brand features a black woman named Aunt Jemima, inspired by the mammy stereotype popular in minstrel shows in the late 1800s.The character was first portrayed in 1890 by Nancy Green, “a storyteller, cook and missionary worker,” according to a timeline on AuntJemima.com.