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14.07.2020 / 03:11

The New Reality: Online sales boom for businesses that went digital during COVID-19

This is the 16th in a series of stories looking at the new reality of life during the COVID-19 pandemic in the Maritimes. You can find the full series here.Although online shopping has been growing for years, the COVID-19 pandemic has given the sector a massive boost as stores were forced to close and as customers wanted an option that would allow them to stay home.At Nurtured Products for Parenting in Halifax, N.S., packing up an order for delivery is now a big part of the business.“It felt like things flipped on their head for what we do in-store normally to than we would do online,” said Jolyn Swain, the owner of the store.

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