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27.09.2020 / 09:31

Streaming platforms double paid subscribers in India during covid

Mint’s queries on numbers.According to a study by marketing and advertising company Dentsu, young Indians, including millennials and Gen Z, purchased two to three new OTT subscriptions during covid. A lot of fence-sitters who had so far been rationalizing their spends between movies, OTTs and other outings now had more in hand (given the dearth of other options), Chetan Asher, co-founder and CEO of Tonic Worldwide, a digital-first creative agency pointed out.“OTT platforms have been very smart in crafting plans.

India covid-19 experts Netflix stars

COVID-19

United States	Cases: 46 252 513 Deaths: 750 423 Recovered: 0
India	Cases: 34 321 025 Deaths: 459 652 Recovered: 0
Brazil	Cases: 21 835 785 Deaths: 608 235 Recovered: 0
United Kingdom	Cases: 9 215 683 Deaths: 141 607 Recovered: 0
Russia	Cases: 8 494 589 Deaths: 237 619 Recovered: 0

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