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Uxbridge businesses raise eyebrows and spirits with sign wars challenge
COVID-19 pandemic threatens a second summer, Durham Region business owners have spent months trying to keep their heads above water and their spirits up.A new friendly feud between neighbouring shops is catching on in several communities across Ontario and it has now landed in the local area.The Roxy Theatre in Uxbridge has used their marquee sign to provide inspirational and movie quotes since the pandemic began, but last week it started a sign war, taking aim at Canadian Tire.“Hey Canadian Tire, You want to have a sign war?” their sign read.“I think it just breaks from the norm, breaks from our bleak environment around us and gives us something else to engage in that’s fun,” said theatre owner Cathy Christoff.