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Halloween spending to reach record $10.6B: NRF
Halloween spending will reach a new record this year as participation in the holiday spikes despite the tumultuous economy. The nation's largest retail trade group projected that Halloween spending will reach a new record this year as participation in the holiday spikes despite the tumultuous economy. Total spending, which includes costumes, decorations and parties, is expected to notch a record $10.6 billion, outpacing last year's record figure of $10.1 billion, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. The trade group projected that participation in Halloween activities will reach pre-pandemic levels, with 69% of consumers planning to celebrate, the NRF reported. Last year, Halloween participation was 65% but in 2019, it was around 68%.