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16.12.2020 / 16:45

Governments across Canada grapple with COVID-19 messaging amid holiday season

Experts tell Toronto to change messaging to influence COVID-19 rule-breakers The Alberta Government released a commercial that took a humorous approach. It showed a COVID-19 character coming to a house for holidays, illustrating the health risks of gathering together.While the commercial grabbed people’s attention, Mudry is not sure it will change habits.“Just because people are talking about it doesn’t mean that is going to translate into human activity, and human behaviour that we want to see,” she said.Lindsay Finneran-Gingras, VP of social and digital with Hill+Knowlton Strategies, said early on in the pandemic simple fact-based ads were front and centre.

Canada Ontario Coronavirus

Dennis Quaid to Appear in Trump's COVID-19 Ad Campaign, Which Will Reportedly Cost $300 Million

Donald Trump‘s health department is reportedly launching an advertising campaign to to “defeat despair” about the coronavirus and Dennis Quaid is one of the celebrities who will appear in the ads.

Donald Trump Anthony Fauci Dennis Quaid covid-19 pandemic

Travel Manitoba targeting locals and some neighbours with latest ad campaign

“Home is where the heart Is.”The crux of the $2-million campaign will be a series of videos featuring actual Manitobans as they become ambassadors for the province’s destinations and experiences.“Having done the hard work necessary to flatten the curve of COVID-19 cases, Manitobans now have a great opportunity to safely explore their own province this summer,” said Ralph Eichler, Manitoba’s minister of Economic Development and Training, in a news release.“We’re excited to continue to re-start our tourism economy by inviting Manitobans and visitors from northwestern Ontario, the Territories, and western Canada to experience everything Manitoba has to offer.”A handful of the videos have already gone live on YouTube; they focus on camping,

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COVID-19

United States	Cases: 46 252 513 Deaths: 750 423 Recovered: 0
India	Cases: 34 321 025 Deaths: 459 652 Recovered: 0
Brazil	Cases: 21 835 785 Deaths: 608 235 Recovered: 0
United Kingdom	Cases: 9 215 683 Deaths: 141 607 Recovered: 0
Russia	Cases: 8 494 589 Deaths: 237 619 Recovered: 0

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