city New Delhi covid-19 pandemic crisis city New Delhi

Pandemic spurs video streaming platforms to add fitness, spirituality to content portfolio

Reading now: 314
www.livemint.com

NEW DELHI : The covid-19 crisis has prompted video streaming platforms to expand their content portfolio beyond entertainment to genres such as health, fitness and spirituality to cater to greater demand and new audience segments.Disney+Hotstar entered into a strategic partnership with fitness, yoga and nutrition content producer Brilliant Wellness in June to launch 100 curated shows with its fitness experts, and yoga and spiritual gurus, along with celebrity nutritionists.

Startups Sarva and Cult.fit also launched workout models on the video streaming platform.Likewise, VOOT, the video-on-demand platform owned by Viacom18 Media Pvt.

Read more on livemint.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA