How has the consumer health industry performed during the pandemic? Overall, the industry growth during the pandemic has largely come about from the nutrition category, especially the immunity segment, with the increase in demand for immunity-boosting products.
In general, the pandemic has heightened the focus on health and nutrition, particularly in line with ensuring adequate immunity and energy levels to tackle present-day health challenges.
It has changed the way in which consumers seek care, with individuals now increasingly opting for self-care solutions so they can take charge of their health.
One challenge that the industry needs to work on more, is to also provide consumers with better quality of information which can lead to more