NEW DELHI : Business-to-business, or B2B, apps are registering high growth rates, a trend that is typically associated with consumer apps.
Apps such as Khatabook, IndiaMart, BharatPe and Paytm for Business have added “tens of millions" of users and registered a 48% year-on-year growth in their user base in the quarter ending September over the year-ago period, said Cindy Deng, managing director, APAC, at App Annie, a mobile data analytics platform.
Deng pointed out that while the pandemic has forced more users online, the availability of infrastructure such as the government’s unified payments interface (UPI) has also helped people adopt digital means like apps more easily.