city New Delhi India pandemic Digital platform city New Delhi India

Pandemic and UPI help B2B apps expand user base at a rapid pace

Reading now: 727
www.livemint.com

NEW DELHI : Business-to-business, or B2B, apps are registering high growth rates, a trend that is typically associated with consumer apps.

Apps such as Khatabook, IndiaMart, BharatPe and Paytm for Business have added “tens of millions" of users and registered a 48% year-on-year growth in their user base in the quarter ending September over the year-ago period, said Cindy Deng, managing director, APAC, at App Annie, a mobile data analytics platform.

Deng pointed out that while the pandemic has forced more users online, the availability of infrastructure such as the government’s unified payments interface (UPI) has also helped people adopt digital means like apps more easily.

Read more on livemint.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA