New Delhi: P&G India is evaluating bringing more nutraceutical and wellness products into India as the pandemic has led to a jump in demand for such products New Delhi: P&G India is evaluating bringing more nutraceutical and wellness products into India as the pandemic has led to a jump in demand for such products.
It recently launched sleeping gummies under its Vicks brand; more products under the wellness portfolio such as multi-vitamins and supplements could come to India, said a top executive at the company. “We are definitely considering from a portfolio point of view in the future as well.
Now, I will not be able to comment on it at this stage given that we are still evaluating a few ideas. But at least for next six to 12 months the focus is entirely on establishing this (sleep aid) category and see how consumers respond to it," Sahil Sethi, Category Leader, Healthcare, P&G India, said in an interview with Mint.
In January, the company that sells home and personal care products under brands such as Ariel, Tide, Whisper, Olay, Gillette, AmbiPur, Pampers, Head & Shoulders, etc, entered the sleep aid category under the Vicks ZzzQuil Natura brand—a melatonin-based sleep supplement.