Oscar Mayer Wienermobile is parked Thursday in West Reading. Photo by Bill Uhrich 7/11/2019 (Photo By MediaNews Group/Reading Eagle via Getty Images) Oscar Mayer’s iconic Wienermobile has a new name.The American meat and cold cut producer announced the hot dog-shaped vehicles are being rebranded in honor of the company’s new 100% Beef Franks, according to a press release issued by the Kraft Heinz Company on Wednesday, May 17.Now called Frankmobiles, a fleet will hit the highways nationwide this summer and will have painted lettering that references the vehicle’s new name and "all beef" frank recipe.HOT DOG!
OSCAR MAYER IS HIRING A NEW CLASS OF WIENERMOBILE DRIVERS TO TRAVEL ACROSS USA photo accompanying the brand’s reveal shows Oscar Mayer’s new Frankmobile will have decals that say, "Keep It Oscar" and "Please Do Not Lick."Oscar Mayer’s original Wienermobile debuted in July 1936 at the General Body Assembly plant in Chicago, Illinois.
The vehicle rebrand comes nearly 87 years after the Wienermobile’s historic debut.A spokesperson for Oscar Mayer told FOX Business that the brand converted its six-vehicle Wienermobile fleet into Frankmobiles and wants to see if the rebrand "cuts the mustard with its fans."COUPLE GETS ENGAGED AT YELLOWSTONE NATIONAL PARK IN FRONT OF OSCAR MAYER WIENERMOBILEIt’s not just the vehicle's name that has changed, according to Kraft Heinz’s press release.Wienermobile drivers, who were formerly called Hotdoggers, will now be known as Frankfurters.The brand is also renaming its Wiener Whistles to Frank Whistles, according to Kraft Heinz.OSCAR MAYER LISTS WIENERMOBILE AS AIRBNB RENTAL FOR NATIONAL HOT DOG DAY"The Wienermobile is a beloved American icon that has been sparking smiles and driving.