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Old Navy launches ‘Santa BOOTcamp’ to diversify holiday profession

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Los Angeles - Old Navy is re-imagining the holiday season, making room for more diversity in the holiday traditions.The company announced the launch of Santa Bootcamp — a virtual training course that encourages participation from a broad array of backgrounds, ethnicities and cultural heritages to offer more representation in the role of Santa."Diversity is a current challenge in the Santa industry.

Less than 5% of all professional Santas in the U.S. identify as people of color, while almost half of children under the age of 15 in the U.S.

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