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city New Delhi India covid-19 2020 pandemic Health city New Delhi India

Non-metros could propel India’s growth recovery post covid: EY survey

www.livemint.com

NEW DELHI : India’s small towns and non-metros are recovering faster than its metros from the covid disruption across media, entertainment, retail and leisure segments, according to a new study.

A survey by professional services firm Ernst & Young says that while covid-19 has impacted overall consumption, categories like health (household or hygiene products) and online services (gaming, home entertainment, online education, online banking) are expected to benefit with non-metros showing higher resilience even though adoption of digital services is higher in the metros.The fact that green shoots could be expected sooner in non-metros is evident from the fact that 19% and 21% of the respondents in those towns said they would spend more on.

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