India president Health India

Niva Bupa Health Insurance launches new TV campaign

Reading now: 121

Zindagi Ko Claim Kar Le’. This is the company's first campaign since its rebranding in July. The campaign has been created by Glue Creatives and captures real life experiences its customers.

The television commercial comprises a series of three films which have been directed by Shlok Sharma, who was assistant editor to director Vishal Bhardwaj for the movie Omkara and the second unit director of the ‘Gangs of Wasseypur’ franchise.

Gautam Mehta, founder and creative director at Glue Creatives, said, “In the insurance category, what works more than the individual products is the brand promise.

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News