The NHL on Monday displayed a new jersey for each of its 31 teams, looking to create some buzz at a time when there are no games.The league and players are still targeting a Jan.
1 start for the 2021 season, though there's plenty of uncertainty about when and where fans might be able to attend. These “reverse retro” jerseys were several years in the making but are being launched at a time that's usually hockey season and while revenue is being lost without ticket sales. “It’s creating buzz and noise in the marketplace where normally we would be having games going on,” said Brian Jennings, NHL chief brand officer and senior executive vice president.