ATLANTIC CITY, N.J. – Once one of the staunchest opponents of allowing people to bet legally on its games, the NFL on Thursday announced deals with three major gambling companies to become official sports betting partners.
The league is partnering with Caesars Entertainment, DraftKings and FanDuel, all of which will get the use of NFL trademarks and official league data, and will integrate their own betting content into media properties including NFL.com and the league's official app. “As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, chief revenue officer and executive