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Netflix subscriber additions slow down as pandemic wears off

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Netflix is seeing enthusiasm for OTT (over-the-top) content wear off as several parts of the world open up post the covid-19 pandemic.

The company added only 1.5 million paid memberships globally in the April to June quarter this year, but the APAC (Asia and Pacific) region, parts of which continue to be impacted, represented about two-thirds of its paid net adds in the period at 1.02 million.

The Reed Hastings-owned company had added 3.98 million paid subscriptions in the January to March quarter globally with 1.36 million of these coming from the Asia and Pacific region. “We don’t see the big spikes in terms of engagement or acquisition…that we saw in the very early days of the pandemic.

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