FILE - Netflix sign-in page is seen displayed on a laptop screen in this illustration photo taken in Krakow, Poland, on June 1, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images) SAN FRANCISCO - Netflix has revealed a new timeline to crack down on password-sharing among customers in the United States as streaming platforms proliferate and more people share services.The streaming giant previously indicated in January that tougher password restrictions would be imposed by the end of March for customers, but that didn’t happen in several key markets, including the U.S.
In a shareholder letter released Tuesday with its first-quarter performance, Netflix said it was "pleased with the results" of a paid password-sharing program it launched in four countries and said it plans to introduce a "broad rollout" – including the U.S. – by the end of June.Under the new policy, a subscriber with a standard or premium account can add an "extra member" at an extra cost.
Canada, New Zealand, Portugal and Spain already saw their Netflix users become subject to the new paid sharing policy in February. "With each launch, we learn more about how best to roll out these changes and what matters to members the most, in particular maintaining travel/watching on the go and the ability for people to better control access to their accounts as well as transfer profiles to separate accounts," Netflix said.