Black Friday and Cyber Monday, is the latest sales campaign aimed at holiday shoppers. Coronavirus Christmas: Canadians should celebrate outdoors, virtually, experts say But unlike its larger retail counterparts, which tend to shine a spotlight on big box stores, Small Business Saturday suggests consumers support their neighbourhood mom-and-pop shops.[ Sign up for our Health IQ newsletter for the latest coronavirus updates ]The day comes during the critical holiday shopping season as many small businesses struggle to survive the second wave of the COVID-19 pandemic.Laura Jones, executive vice-president of the Canadian Federation of Independent Business, says 2020 has been one of the toughest year’s ever for many businesses.She says the.