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Niche, foreign films struggle in theatres post covid

With discerning cinema audiences having moved online for entertainment, niche films in international languages are struggling to find takers in cinemas. With discerning cinema audiences having moved online for entertainment during covid pandemic, smaller, niche films in several international languages are struggling to find takers in cinemas. These include small scale Hollywood films or movies from Korea and Iran that were originally popular in the big metros like Delhi, Mumbai, Hyderabad and Bengaluru and could make up to Rs.

1 crore from their release in theatres. Theatre chains and distribution companies said while films such as Ticket to Paradise, Elvis, Don’t Worry Darling and Mrs. Harris Goes to Paris haven’t attracted viewers in the past few weeks, they will continue to bring these small, acclaimed foreign films to India, with interest expected to peak especially around the Oscar season early next year.

“After the pandemic, independent foreign cinema hasn’t worked to the extent it used to in theatres and we don’t see people as willing to step out for them. Everyone knows these movies will land up on streaming platforms soon enough, if they aren’t already there," said Ashwani Sharma, founder of Impact Films, a company that specialises in distribution of international cinema. People are willing to come to theatres for large-scale spectacles and not performance-oriented dramas, said Sharma who has seen critically acclaimed titles like Palm Springs (English), A Hero (English and Farsi) and Parallel Mothers (Spanish) fail to generate buzz over the past few months.

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