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Jimmie Johnson ditches vanilla label during IndyCar debut

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CHARLOTTE, N.C. – Jimmie Johnson, with wisps of gray in his beard, is a 45-year-old rookie in the IndyCar Series ready to reintroduce himself.

He's a windbag, a craft-o-maniac, a guy who goes, is really into eggs and keeps things fresh. Those are just some of the labels Carvana has tagged Johnson with in a series of seven spots highlighting the online car dealer's first partnership with a professional athlete.

The seven-time NASCAR champion begins his official transition to IndyCar this weekend with Sunday's season opening race at Barber Motorsports Park in Alabama with three ads debuting during the NBC broadcast.

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