J Balvin has taken a very public step back from social media to focus on «reality.» However, the Colombian superstar is jumping back into the digital world for his concert in the metaverse.
On Friday, the «Mi Gente» singer will perform 17 of his hits as part of the.«I've been really, really, really on the Oculus 5 and just, like, having fun,» he tells ET ahead of the performance. «It's amazing.
I always want to take the Latin culture to another level and this is the very first time that a Latino's doing a concert in the metaverse, where you have 180 degrees concert experience that is created specifically for VR.
So you can take the viewers to watch another perspective and also showing the greatest hits that we have. It's really cool. Like, iHeartRadio, I'm very grateful with them to partner with us.»Balvin pre-recorded this performance with the help of a team of dancers, cameras and a next-level robot. «It was the most exhausting,» he says with a laugh. «I'm a hard worker, a hardworking guy.