LOS ANGELES – With many small businesses struggling to hold on during the coronavirus pandemic, Issa Rae believes now is the time to support independent stores more than ever.
The creator and star of HBO series “Insecure” strongly encourages people to shop locally as part of Small Business Saturday, a couple days after Thanksgiving.
She said the initiative created by American Express can help give an extra push during the holidays to small businesses who have gone into survival mode.Rae said using “word of mouth” and tagging a business on social media tremendously helps.“Survival is on the line,” the Emmy-nominated actor said in a recent interview. “You’re seeing the pandemic shut down so many businesses and businesses are struggling.