The Indian film industry has lost an estimated 2.4 crore (24 million) audience to the pandemic, which they hope to rebuild in 2023, Ormax said About 12.2 crore (122 million) people in India watched at least one film in a theatre in the 12 months ended December 2022, against 14.6 crore (146 million) in the January to March 2020 period, just before the onset of the pandemic, according to a report by media consulting firm Ormax.
Hence, the Indian film industry has lost an estimated 2.4 crore (24 million) audience to the pandemic, which they hope to rebuild in 2023, Ormax said.
The report titled Sizing The Cinema: 2023, is based on research conducted among 15,000 Indian audiences across urban and rural India.
The report also breaks down India’s theatrical universe by gender, age, geography and language. It reveals that while Hindi is the most-watched language, with 5.8 crore (58 million) audiences, the Hindi theatre-going universe has shrunk by 21.5% vis-à-vis pre-pandemic.