Measuring the pulse: Analytics power patient360 Rohit, a patient in a rural tier-2 town, has begun teleconsultation to address his chronic pulmonary disorder.
Today, he volunteers multiple sources of data in an increasing phygital world. Rohit adds genomics, profile and environmental data, diet information and grocery spend, and medical history into his digital application suite.
As his condition progresses, his care team assists in adding biomarker (step count, lung capacity, etc.) data and a crystallized view of his insurance plan, while medical spend and income-bracket related information emerges.
Through long-term care, Rohit’s in-app behaviour, responsiveness to digital marketing nudges, and larger online consumption footprint contribute towards a complete Patient360 view, enabling closed-care monitoring beyond the consultation.