₹30,000 crore in the next 4-5 years. “Post the pandemic, consumers are more conscious of the need for preventive care and are focusing on health in a much more holistic manner," point out analysts at JM Financial Institutional Securities.
Moreover, the target companies cater to the premium part of the H&W category. For instance, if Horlicks is priced at x, then OZiva is at 8x.
These businesses will be accounted under HUL’s beauty and personal care division. Further, HUL could also leverage on the expertise of its parent, Unilever Plc.
This company has created a business of 1 billion euros globally in H&W with brands such as Liquid I.V. and Olly. Going ahead, “With start-up capital drying up for small direct to consumer companies, we expect further consolidation to happen in this space.