How you watch Netflix might change as the company tries to recoup losses

Netflix’s share value plummeted this week on the news that the streaming platform lost roughly 200,000 subscribers in the last quarter.The Los Gatos, Calif., company also told investors to expect deeper losses in the months ahead, signalling that the days of unlimited growth for the streaming pioneer might be over.It’s a far cry from two years ago, when lockdowns tied to the COVID-19 pandemic were forcing consumers indoors with little else to do than watch Netflix.Now, not only is the global economy reopening to consumers eager to take in concerts and activities outside the home, but the streaming landscape has filled up with competitors launching or expanding their offerings to take more of the pie from Netflix.

Netflix Canada raises prices to start 2022 The company showed in a letter to shareholders this week that while its share of the overall streaming market grew over the past year, so too has the amount taken up by Disney+, Amazon Prime, and assorted other on-demand platforms, including traditional cable giants launching their own collections.“Two years into the pandemic, the streaming market is a very different place,” says Carmi Levy, a Canadian tech analyst who’s been following Netflix’s struggles.As Netflix sees its subscriber growth dwindle and even start to reverse, Levy says the company has less free rein to jack up its subscription prices to offset revenue losses, lest it risk pushing consumers into the hands of an increasingly tight market.“It takes a lot less for consumers to drop one service and move to another,” he says.