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How Man City and Puma worked through the pandemic to break club records

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www.manchestereveningnews.co.uk

straight to your inbox Last year Puma and Manchester City launched a new kit on a helipad against the backdrop of the Shanghai skyline.

Roll on 12 months and even plans for an event three miles from the Etihad were kiboshed by a local lockdown announced hours before it was due to take place.

There have been far greater and graver consequences from the pandemic across the world than football shirts. But a ten-year deal worth up to £650m is big business, and having to constantly revise plans that have been so carefully choreographed proved a major headache for the two organisations.

A partnership based on going hard rather than going home had to adapt when whole countries were confined to theirs. As days turned to weeks, it quickly became.

Read more on manchestereveningnews.co.uk
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