experts pandemic crisis Coronavirus

High street can avoid covid crisis 'cliff edge' insists JD Sports boss

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Don't miss a thing that's happening in and around Bury by signing up to the free MyBury newsletter The high street can avoid a coronavirus crisis 'cliff edge', the boss of JD Sports has predicted.

But Peter Cowgill believes it will take at least a year before the ­fallout from the pandemic on retailers becomes clear. Speaking as experts predicted a further boost for pandemic-hit stores, Mr Cowgill insisted people still wanted to hit the aisles, and shops were viable if rents were cut.

He told the Mirror : "I don’t see the cliff edge that some are predicting. We will only really know in 2022, certainly not this year." One big factor is shop rents, with pressure on ­landlords to cut them.

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