HEINZ and thredUP’s vintage drip collection features a unique ketchup stain. (Photo: CNW Group/Kraft Heinz Canada) TORONTO - After years and years of quite literally leaving its mark on the fashion industry, Heinz has debuted a new clothing collection with ketchup stains.
The "vintage drip collection" features thrifted clothes in a partnership with thredUP, an online resale platform. The proceeds support global hunger relief, the companies said.
There are 157 secondhand streetwear and designer pieces in the clothing line, each with a unique ketchup stain — "because when it's HEINZ, it's not a stain, it's a statement," a press release states.
The sizes range from XXS to XXL. The first drop launched on Tuesday, and another release will happen on Sept. 13 featuring "more exclusive items.""While HEINZ is recognized globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement," Alyssa Cicero, Heinz brand manager, said in the release.