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Father’s Day 2021: Brands launch heartwarming pandemic themed campaigns

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NEW DELHI : In a bid to celebrate International Father’s Day that falls on third Sunday of June every year, brands across categories have come up with heartwarming pandemic-themed campaigns.

Edible oil brand Dhara, for instance, in its Father’s Day special digital film subtly conveys a father’s love for the newly adopted daughter who is shown addressing him as "Papa" for the first time which fills his heart with absolute joy.

Created by advertising agency DDB Mudra North, the emotional campaign ends up giving a larger message urging prospective parents to go for adoption of children, who have been left stranded having lost their parents in the covid-19 crisis. “We all need to come forward and bring in the change for a better future of

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