Blue Monday may be a little more than a marketing gimmick, but the pseudo-scientific concept speaks to the real struggles weighing on Canadians between the doldrums of winter and the pandemic’s second wave. ‘These are stressors that we go through any time of the year’: A look at how ‘Blue Monday’ began But the national CEO of the Canadian Mental Health Association says one of the best salves for this contagion-fuelled seasonal slump is as simple as getting up on your own two feet.“Our physical well-being really impacts our mental well-being,” Margaret Eaton said.