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Edelweiss Tokio Life’s 10 years: From a global financial crisis to a pandemic

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Edelweiss Tokio Life Insurance, the youngest entrant in the sector, has built a prominent challenger brand on the back of innovation, new-age technology, customer centricity, and a people-first culture during its first decade in business.

These 10 years make for an interesting journey, spanning from a global financial crisis to an unprecedented Covid 19 pandemic now.

Focusing heavily on facilitating easy accessibility and creating solutions that are rooted in customer needs, the company has forged a path for itself through product innovation, multi-channel distribution capabilities, and a need-based sales approach.

In the financial year 2020-21, the company posted a YoY growth of 25% in its Individual APE. Over the past 10 years, some key

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