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Dollar Tree doubles down on pricing items over $1

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Dollar Tree has announced it will begin charging $1.25 for the majority of its products at all of its locations nationwide by the end of April.The discount retailer says the move to $1.25 will allow it to "materially expand its offerings, introduce new products and sizes, and provide families with more of their daily essentials." Additionally, the company emphasizes that it will be able to reintroduce items that were previously discontinued due to the constraints of the $1 price point. "Lifting the $1 constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders," Dollar Tree president and CEO Michael Witynski.

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