MILAN – Dior creative director Maria Grazia Chiuri lured the French fashion house to her childhood haunt of Lecce, in southern Italy, to preview the 2021 cruise collection with a live destination show Wednesday that has become a fashion world rarity in the coronavirus era.
But the show almost didn’t happen. ‘’It is a decision we took in a very difficult moment,’’ Dior CEO Pietro Beccari said in a phone interview. ‘’It was against all odds, in April, when the question was: Do we stop the work with the local artists?
Do we stop the work we have started?’’Beccari said even though Italy's coronavirus lockdown was still in force, Dior decided to go ahead with the show previewing 90 looks also to support the local artists and artisans who had.