₹44 for express e-commerce deliveries for essential categories including pharmacy and groceries. “There is an opportunity for e-pharma platforms to monetise by offering express deliveries to customers which in turn will further lead to higher customer satisfaction," said the report.
Demand for express deliveries for categories including groceries are higher in non-metros. Also, digitally native brands (DNB) including Mi, Mamaearth, Bewakoof, and BOAT, which have largely retailed on e-commerce platforms have improved their direct delivery experience during January-March this year.
The improvement in delivery speed for these digitally native brands is a result of them partnering with third-party warehousing aggregators, which has allowed