NEW DELHI : India’s online retail market, dominated by electronics and apparel products until the coronavirus outbreak, has seen blazing growth in other smaller and emerging categories since then, a new report said.
According to Unicommerce, an e-commerce focused supply chain SaaS technology platform, fast-moving consumer goods, beauty and personal care products, health and pharmaceutical items, home decor and sports equipment are among the categories finding new buyers online.
Unicommerce analyzed online purchases during January to August 2021 and last year with a sample size of over 40 million orders for its Emerging E-commerce Segments 2021 report, which highlighted segments that had a limited online presence pre-pandemic but have