Kingdom was in the India Top 10 series row in March 2020, when it released. Korean series such as It’s Okay to Not be Okay and Crash Landing on You have also featured in the India Top 10 overall and series rows.
Local streaming services such as MX Player also report that Korean content has been a big driver for the international category with shows such as Rich Man, King's Love and 1% of Something.“Korean content was initially viewed by people in states such as Manipur, Mizoram and Nagaland, but post the covid lockdown, we’ve seen its consumption grow across households," Sugato Banerji, corporate head, marketing, D2H, Dish TV India Ltd said.