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Covid-19 might spell the end of fashion’s favourite greeting, the air kiss - and I'm relieved

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www.telegraph.co.uk

world’s first socially distanced fashion shows recently in Milan, another age-old practice was up for review: the air kiss greeting.

Pop culture send-ups of the fashion world - Robert Altman’s Pret-a-Porter, The Devil Wears Prada - tend to exaggerate its ridiculousness, but the “mwah-mwah, fabulous to see you dahling” ceremony of the air kiss as greeting is a bonafide part of everyday life in fashion circles.It's the standard introduction in fashion speak.

But not everybody - myself included - has always been a fan. As a Scot, I was unaccustomed to this particular nicety when I started out in the London fashion scene many moons ago.When someone ducks their head towards you unexpectedly in Bonny Scotland, it’s generally an attempt at.

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