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COVID-19 brings at-home test drives for online car buyers

globalnews.ca

COVID-19 boost online car-shopping, what used to be a white-glove service is becoming increasingly available to average consumers.It’s part of the digital shakeup that’s swept the industry over the past few months, says Ian MacDonald, chief marketing officer at Autotrader.ca, an online vehicle marketplace.Canadians, he says, have long been turning to the web for at least part of their car-buying journey, with around 90 per cent of consumers using the internet at some point in their search.Amid the health crisis, though, it’s becoming easier to go through every stage of the car-buying process without setting foot in a dealership.On Autotrader there are now some 30,000 vehicles available for purchase entirely online, MacDonald says.

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