NEW DELHI: Consumers are willing to spend on health and well-being, despite financial uncertainty, according to findings of a consumer survey conducted by Accenture.

The consulting firm has been mapping consumer behaviour and sentiment since the onset of the pandemic. The latest survey, conducted in 16 countries including India, mapped responses from 11,000 consumers.

Accenture’s Consumer Pulse Survey 2022 offers insights into consumer outlook, sentiment, and behaviors. The survey findings revealed that even in the face of widespread uncertainty and personal financial strains, consumers consider health and fitness as essentials, alongside groceries and household cleaning products.

Even though two-thirds (66%) of survey respondents said they feel squeezed financially, 80% also said they intend to maintain or increase their spends on areas related to health and fitness within in the next year.

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Consumers willing to spend on health, well-being, says survey

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