NEW DELHI: Consumers are willing to spend on health and well-being, despite financial uncertainty, according to findings of a consumer survey conducted by Accenture.
The consulting firm has been mapping consumer behaviour and sentiment since the onset of the pandemic. The latest survey, conducted in 16 countries including India, mapped responses from 11,000 consumers.
Accenture’s Consumer Pulse Survey 2022 offers insights into consumer outlook, sentiment, and behaviors. The survey findings revealed that even in the face of widespread uncertainty and personal financial strains, consumers consider health and fitness as essentials, alongside groceries and household cleaning products.