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Consumer durable firms witness 12% to 50% spike in online sales amidst pandemic

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Mint CMO Dialogues webinar held on Tuesday, senior executive said that they have witnessed a jump in online sales ranging from 12%-50% in the last six months for a wide range of products including air conditioners, washing machines, food processors, microwave, refrigerators and television sets.This is in line with the industry forecast by consulting firm Boston Consulting Group in collaboration with search giant Google India which stated that by 2023, $10.4 billion or 28% of sales for durables will be online.The sales are led by strong replacement and pent up demand due to restricted supply owing to nationwide as well as state lockdowns.At retailer Croma, online sales have surged significantly in the last six months, even as its stores have.

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